AI Insights · Timothy · March 2025
Top 5 Horror Games Performance in New Zealand: Q1 2025
Explore the Q1 2025 performance of top horror games in New Zealand, highlighting trends in revenue, downloads, and active users on a unified platform.
In the first quarter of 2025, the horror game genre saw notable activity on the unified platform in New Zealand. Here's a closer look at the performance of the top five games.
Identity V from NetEase Games showcased a significant rise in weekly revenue, peaking at approximately $2.3K by the end of March. Weekly downloads fluctuated, seeing a peak of 101 in mid-January, while weekly active users ranged between 733 and 905, closing the quarter with 886 active users.
Game of Vampires: Twilight Sun by Dream Plus maintained a consistent weekly revenue, reaching up to $1.9K in mid-March. Downloads spiked briefly with 80 downloads in mid-February. Weekly active users began at 275 and gradually declined to 248 by the end of the quarter.
The Мystery Matters Adventure Game from Playrix saw an increase in weekly revenue, reaching $1.3K by late March. Downloads were highest at 138 in January, with a gradual decrease over the quarter. Active users started strong at 1.3K, tapering slightly to 1.1K by quarter's end.
Tokyo Ghoul · Break the Chains from Funcat Games Limited experienced a fluctuating revenue pattern, peaking at $627 in early March. Downloads and active users both saw declines, with a notable drop in active users from 312 to 110 over the quarter.
Lastly, Myths of Moonrise by STARFORTUNE INTERACTIVE ENTERTAINMENT TECHNOLOGY CO., LIMITED had a modest revenue increase, peaking at $284 in March. Downloads were minimal, and active users remained low, fluctuating slightly around 10.
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